Analytics · paid tool
Google Analytics 360 alternatives
Enterprise web analytics with advanced attribution and reporting.
Free alternatives
Highest score first. The score weighs licence openness, repository activity, traction, feature coverage, and cost; factors without data are left out and the rest are reweighted.
Matomo
Ranking score 93.7/100
Full web analytics platform with heatmaps and self-hosting.
- Licence
- GPL-3.0
- Platforms
- web, self-hosted
- Self-hostable
- Yes
- Repo activity
- Last release October 22, 2026
- GitHub stars
- 21,983
- Last verified
- October 24, 2026
Why this rank
Score breakdown for Matomo Factor Points Weight Licence opennessGPL-3.0 licence (open); self-hostable 25 25% Repository activityLast activity 0 day(s) before 2026-10-26 25 25% Popularity21983 GitHub stars 18.5 20% Feature coverage15 of 18 curated capability tags covered 16.7 20% Costopen-core pricing model 8.5 10% Points add up to the score. Factors without data are left out and the remaining weights are renormalised.
Umami
Ranking score 89.7/100
Privacy-first web analytics you can run on a single server.
- Licence
- MIT
- Platforms
- web, self-hosted
- Self-hostable
- Yes
- Repo activity
- Last release October 23, 2026
- GitHub stars
- 39,709
- Last verified
- October 24, 2026
Why this rank
Score breakdown for Umami Factor Points Weight Licence opennessMIT licence (open); self-hostable 25 25% Repository activityLast activity 2 day(s) before 2026-10-26 25 25% Popularity39709 GitHub stars 19.6 20% Feature coverage7 of 12 curated capability tags covered 11.7 20% Costopen-core pricing model 8.5 10% Points add up to the score. Factors without data are left out and the remaining weights are renormalised.
Countly
Ranking score 89.6/100
Product analytics for mobile, web, and desktop applications.
- Licence
- AGPL-3.0
- Platforms
- web, self-hosted
- Self-hostable
- Yes
- Repo activity
- Last release October 26, 2026
- GitHub stars
- 5,922
- Last verified
- October 24, 2026
Why this rank
Score breakdown for Countly Factor Points Weight Licence opennessAGPL-3.0 licence (open); self-hostable 25 25% Repository activityLast activity 0 day(s) before 2026-10-26 25 25% Popularity5922 GitHub stars 16.1 20% Feature coverage9 of 12 curated capability tags covered 15 20% Costopen-core pricing model 8.5 10% Points add up to the score. Factors without data are left out and the remaining weights are renormalised.
GoatCounter
Ranking score 86.1/100
Small, cookie-free web analytics with a public dashboard option.
- Licence
- EUPL-1.2
- Platforms
- web, self-hosted
- Self-hostable
- Yes
- Repo activity
- Last release December 15, 2025
- GitHub stars
- 6,102
- Last verified
- October 24, 2026
Why this rank
Score breakdown for GoatCounter Factor Points Weight Licence opennessEUPL-1.2 licence (open); self-hostable 25 25% Repository activityLast activity 28 day(s) before 2026-10-26 25 25% Popularity6102 GitHub stars 16.1 20% Feature coverage6 of 12 curated capability tags covered 10 20% Costfree pricing model 10 10% Points add up to the score. Factors without data are left out and the remaining weights are renormalised.
Ackee
Ranking score 85.6/100
Self-hosted analytics with a privacy focus and simple reports.
- Licence
- MIT
- Platforms
- web, self-hosted
- Self-hostable
- Yes
- Repo activity
- Last release October 23, 2026
- GitHub stars
- 4,720
- Last verified
- October 24, 2026
Why this rank
Score breakdown for Ackee Factor Points Weight Licence opennessMIT licence (open); self-hostable 25 25% Repository activityLast activity 2 day(s) before 2026-10-26 25 25% Popularity4720 GitHub stars 15.6 20% Feature coverage6 of 12 curated capability tags covered 10 20% Costfree pricing model 10 10% Points add up to the score. Factors without data are left out and the remaining weights are renormalised.